‘label. LA’ is a new vision of what street art can be in the 21st century.
how it works. There are 15 exhibits located in physical spaces around the city. When you travel to the location and point the app’s camera at the scene, the artwork will be automatically placed in that environment through the app. This is a first-of-its kind use of AR to showcase works of art in physical spaces.
I love creating art in augmented reality because it represents the limitless potential of art. With this technology, artists can create anything they can imagine. We can show our work in any (and every) physical location. The work can be interactive, it can defy physics, it requires no permits or permissions, it can be both permanent and changing, and it bypasses the gatekeepers that would otherwise prevent us from realizing our visions. With AR, art is unlimited.
preview the exhibits.
There are 15 exhibits across the city, from the Santa Monica pier, to Getty Museum, Hollywood, the Arts District, and more. A full listing of locations and exhibits is available within the app. Below is a preview of selected exhibits: