label. LA is my vision of street art in the 21st century.
how it works. There are 15 exhibits located in physical spaces around the city. When you travel to the location and point the app’s camera at the scene, the artwork will be automatically placed in that environment through the app. This is a first-of-its kind use of AR to showcase works of art in physical spaces.
To me, augmented reality represents the limitless potential of art. With this technology, artists can create anything they can imagine. We can show our work in any (and every) physical location. The work can be interactive, it can defy physics, it requires no permits or permissions, it can be both permanent and changing, and it bypasses the gatekeepers that would otherwise prevent us from realizing our visions. Augmented Reality has so much potential to change the game for emerging artists and I can’t wait to see what the next generation of artists create with it.
[If you’d like to read more about this project, I did an interview with the ARPost about my visions for this project & the technology behind it.]
preview the exhibits.
There are 15 exhibits across the city, from the Santa Monica pier, to Getty Museum, Hollywood, the Arts District, and more. They are on permanent display for anyone to see through the app. Here’s a full listing of locations and exhibits is available within the app. Below is a preview of selected exhibits: