Street Art for the 21st Century.
In the ‘label. LA’ app, I placed 15 Augmented Reality exhibits in physical spaces around the city of Los Angeles*. When you travel to the location, the artwork will appear automatically in the environment through the app’s camera. Part scavenger hunt, part street art, label. LA is a first-of-its kind use of AR to showcase digital works in physical spaces.
“To me, augmented reality represents the limitless potential of art. With this technology, artists can create anything they can imagine. We can show our work in any (and every) physical location. The work can be interactive, it can defy physics, it requires no permits or permissions, it can be both permanent and changing, and it bypasses the gatekeepers that would otherwise prevent us from realizing our visions. Augmented Reality has so much potential to change the game for emerging artists.”
* all exhibits can also be viewed at home from within the app if you can’t travel to LA to view them on location.
preview the exhibits.
There are 15 exhibits across the city, from the Santa Monica pier, to Downtown, Hollywood, the Arts District, and more. They are on permanent display for anyone to see through the app. Here’s a selected listing of locations and exhibits is available within the app:
the loaf.
earth, 3020.
the digital impossibility of life in the mind of a machine.
neutral gray, n5.
made in the image of the locals.
hollywood stars.
portrait of the artist as a delusional egomaniac.
it is no longer possible to see this painting.
