label. LA is a new augmented reality iOS app featuring street art installations that I placed across the city of Los Angeles. There are 15 exhibits located in physical spaces around the city. When you travel to the location and point the camera at the scene, the artwork will be automatically placed in that environment through the app. This is a first-of-its kind use of AR to showcase works of art in physical spaces.
I designed this experience as a new vision of what street art can be in the 21st century. I think augmented reality will change the game for artists, much like self-publishing did for authors.
For the first time, we can showcase our work in any (and every) physical location imaginable. The work can be interactive, it can defy physics, it requires no permits or permissions, it can be both permanent and changing, and it bypasses the gatekeepers that have often prevented artists from realizing their visions. I hope this app will inspire a new generation of emerging artists to take control of their creative visions and create incredible things that they can share directly with their audience. ‘label. LA’ is the first in a new generation of AR art experiences and I am super excited about the possibilities with this medium.
Tap the App Store link to download and install this app. All exhibits can be viewed in Los Angeles free of charge, and you can also bring home the exhibits to view in your own space via an in-app purchase.
NOTE: requires iOS 12+ and a modern iOS device (6S or newer, iPad pro or iPad 2017 or newer).
preview the exhibits.
There are 15 exhibits across the city, from the Santa Monica pier, to Getty Museum, Hollywood, the Arts District, and more. A full listing of locations and exhibits is available within the app. Below is a preview of selected exhibits: