i make art as a way to explore the connections between things. i call this meta art.


All I want to do is everything. What drives me is a passion to explore things and find the connections between them. I spend most of my time making things in a variety of mediums from code to design; film to music; drawing to writing. I thrive on a balance of art + science, and I paint as a means of distilling the million things going on inside my head into unified, cohesive works of art that I can share with you.

My name is Drew Olson, but label. is my anti-brand name that stands in contrast to a world where the labels matter more than the content. I believe we are all limited only by our definitions. label. is undefined and therefore unlimited. My hope is that the message of label. can encourage each of us to push beyond our limited identities to reach our creative potential.

In 2020 I began to develop a unique style of painting which I dubbed ‘meta art’ – characterized by works that cross stylistic boundaries and have a sense of self-awareness. neutral gray n5 represents the origin of this style. This type of work is currently my primary focus.

selected works.

neutral gray n5.

a column of dirty dishes.

bread money (pink).

bread money (gray).

bread money (cyan).

the loaf. – Acrylic on 16 8 x 8-inch canvases. 2017



    In late 2022 I started a YouTube channel with the goal of sharing tools, techniques, and stories that can help us all reach a higher level of creativity and productivity in the work that matters to us. Here’s the latest…

    start before you’re ready.

    https://www.youtube.com/watch?v=N9BON8NFleA In my first YouTube video, I discuss my plans for the channel and the importance of getting real-world experience by starting before you're "ready"...