what is label.?

On my about page, I said, “drew is my name, but I sign all my stuff as [label.] because it’s a blank, generic, empty space that has no definition and therefore has no boundaries. label. is a message that we are infinite, limited only by the boxes we draw around ourselves. Things that have no definition have no limits.

More than anything, this concept is a reminder to me, because transcending the borders is what I am always trying to do. Nothing makes me happier than to work in the spaces between things, where I can dig my teeth into various skills and pull them together into something unique that draws inspiration from all kinds of disparate sources and mediums. Sometimes in order to make my creative visions come true I have to program and paint and learn 3D model making and do product design all in one day. In this process, I find that I can reach much higher levels when I stop trying to define myself as a painter or a designer or a music producer and instead just remove those boundaries and think of myself as nothing but [label.]

If there is one thing that I want to share with the world or whatever, it would be this idea of going beyond our own limiting definitions in order to find our true limitless potential. Communicating this message through my work is always my intention, and everything that carries the [label.] signature was created with this energy beneath it.

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hi. my name is drew. this notebook is where i document what i’m creating / thinking about right now [art + code + existential crises + etc]. if you’re new here, you can visit my about page to read what i say about myself.
insta.
  • if you haven’t already, check out my ‘goldeneye.’ effect in your Instagram camera.
  • this is the homeless camp i installed (via augmented reality) in front of the hermès store on rodeo dr. it’s called ‘skid ro.’ and you can view it through my new label. LA app (link in profile). ⛺️
  • i placed this one near the Santa Monica pier, it's called 'funding for this exhibit provided by the Sackler family.' If you don't know what that means, 👉🏼 please swipe to read the exhibit description. download my free app ‘label. LA’ to see it in person (link in description).
  • @callmekanaa with my goldeneye. filter 💥
  • It's here! My augmented reality art app launched this morning. 15 exhibits throughout Los Angeles, viewable in AR through the app. After months and months of design and coding this, I'm so stoked to share it with you. Augmented Reality street art is the future and this is the first of its kind AR street art experience. Download link in my profile (free) if you want to check it out. 💥
  • it’s here... check out my new filter ‘andy.’ modeled after Warhol’s famous screen print style. really happy with the effect on this one, and you can even tap each frame to make your own color scheme. hope you guys have fun with it. 🙏🏼
  • i'm so stoked to tell you guys that i just got into Instagram’s private program to create filters/effects for IG Stories! 🤖 this is my first one (called goldeneye.) and anyone following me is able to use it in their stories, so check it out and lemme know what you think! (it's really cool in low light too.) these are so much fun to make and dovetail so perfectly with the other augmented reality artwork i'm doing at the moment. addicting. i have about 10 more in the works. 💥
  • do you ever just wake up and feel like you *have* to draw an anatomical knee study before you can start your day?? ... i don’t question the muse, I just do what she says 🤷🏼‍♂️
  • i installed this above Pacific Palisades in my upcoming AR app. it’s called “glistening triangular thing.” what does it mean? i have no idea, just thought it was pretty. my favorite part of this is the way it can accurately reflect the real-world environment as if it is actually there. can’t wait to go see it at sunset someday.
  • You know, it’s been 18 months and ’the column of dirty dishes.’ still hasn’t fallen over. MOMA hasn’t called to make an offer on it (yet), but the fact that it’s still standing is a success in its own right 🤷🏼‍♂️
  • [sneak preview.] i'm building an augmented reality iPhone app where you can walk around Los Angeles and view 15 digital "installations" that I've placed around the city just by pointing the app at them. This one is a total💩storm, called 'hollywood stars.' Of course, it also works with the stars of Michael Jackson and Bill Cosby. The app (label. LA) will launch later this month so you too can make it rain 💩. #StayTuned
  • I always hesitated before signing any of my work because [label.] felt too “expansive” for my own signature. And then I realized that my work made in this spirit was always meant to be stamped with the generic [label.] seal of approval and that feels so much better.

@labeldot