how i made the decorative [toast] plates.

At some point while working on the toast collection, I found some hilarious melamine plates that were molded to look like paper plates. I bought a bunch, knowing that I would someday figure out how to include them in the project.

Eventually I had the idea to slap a piece of fake toast to the center, like a cheap paper plate with freshly toasted bread. In the end, I love how these turned out. I love the feeling of how this mundane experience (a piece of toast on a cheap paper plate) is highlighted into focus and suspended forever in time. I think it would be so great to walk into a house and see a “decorative [toast] plate” just hanging on the wall.

If you’re curious, here’s how I made them…

The toast itself is made from regular cellulose sponge. I had been experimenting with this material for a while after realizing that the texture of sponge and bread were nearly identical. I bought sheets of flat, compressed cellulose sponge and hand-cut dozens of toast-shaped sponges. Some of these went into a bread bag for a separate piece in this collection (label. bakeries, inc.). For these pieces, I molded and painted them to look much more realistic.

This process started with molding the crust. After cutting out the sponges, the edges are just natural sponge material that obviously doesn’t look like crust. To make it more realistic, I sculpted some wood filler around the edges (which, I found after trial and error, works amazingly well) and allowed to dry. Then I sanded just a bit to get the natural texture of a rough crust.

With that dry, I painted about four layers of heavily-glazed acrylic onto the surface, to build up the crust texture. It started with very light brown and went all the way to some darkened bits to give it a realistic look:

Painting the surface of the bread to look toasted took quite a bit of experimentation. I started by toasting many slices of real bread and observing how they changed as they burned. The interesting thing is that they burn from the outside in, of course, so the darkest spots are on the very tips of the texture, with the lighter parts deeper down. This is exactly opposite of how you would typically paint a surface, with shadows deeper down and highlights on the surface. They also burn far more orangish-red than I would have expected (due to the Maillard reaction).

Getting this right took about five layers, starting with the natural bread color across the whole surface, getting progressively darker brown with more red/orange on the tips and towards the center.

The most tedious part of this process is seen below. As I built up layers, it was hard to hit all the overhanging surfaces inside the pockets of the texture. If you were to look from a steep angle (below) you could see all the light unnatural surfaces inside. I had to hold the slices at an angle and rotate, stopping at every angle to fill in all those pockets with a medium brown color. There seemed to be hundreds in each slice:

The last thing to do was simply to use a strong glue to secure them to the “paper” melamine plates. There are six of these in total:


If you’re wondering, this was the same technique I used to make the “grilled (cashew) cheese sandwich.” The toast and plates were made exactly as above, but I also drilled holes through the middle of each slice (except the front one) and attached them to the plate with a wooden dowel that is screwed into the back of the plate for added stability.

I don’t have step by step photos of this, but it was actually the most intricate and time-consuming piece in the entire toast collection. After making six more slices and attaching them, making the gooey cheese took days. I used craft glue mixed with varying shades of yellow acrylic paint and drizzled it layer by layer by layer between each slice, allowing to dry and continuing over several days until the drips were complete, with realistic texture and color.

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hi. my name is drew. this notebook is where i document what i’m creating / thinking about right now [art + code + existential crises + etc]. if you’re new here, you can visit my about page to read what i say about myself.
insta.
  • if you haven’t already, check out my ‘goldeneye.’ effect in your Instagram camera.
  • this is the homeless camp i installed (via augmented reality) in front of the hermès store on rodeo dr. it’s called ‘skid ro.’ and you can view it through my new label. LA app (link in profile). ⛺️
  • i placed this one near the Santa Monica pier, it's called 'funding for this exhibit provided by the Sackler family.' If you don't know what that means, 👉🏼 please swipe to read the exhibit description. download my free app ‘label. LA’ to see it in person (link in description).
  • @callmekanaa with my goldeneye. filter 💥
  • It's here! My augmented reality art app launched this morning. 15 exhibits throughout Los Angeles, viewable in AR through the app. After months and months of design and coding this, I'm so stoked to share it with you. Augmented Reality street art is the future and this is the first of its kind AR street art experience. Download link in my profile (free) if you want to check it out. 💥
  • it’s here... check out my new filter ‘andy.’ modeled after Warhol’s famous screen print style. really happy with the effect on this one, and you can even tap each frame to make your own color scheme. hope you guys have fun with it. 🙏🏼
  • i'm so stoked to tell you guys that i just got into Instagram’s private program to create filters/effects for IG Stories! 🤖 this is my first one (called goldeneye.) and anyone following me is able to use it in their stories, so check it out and lemme know what you think! (it's really cool in low light too.) these are so much fun to make and dovetail so perfectly with the other augmented reality artwork i'm doing at the moment. addicting. i have about 10 more in the works. 💥
  • do you ever just wake up and feel like you *have* to draw an anatomical knee study before you can start your day?? ... i don’t question the muse, I just do what she says 🤷🏼‍♂️
  • i installed this above Pacific Palisades in my upcoming AR app. it’s called “glistening triangular thing.” what does it mean? i have no idea, just thought it was pretty. my favorite part of this is the way it can accurately reflect the real-world environment as if it is actually there. can’t wait to go see it at sunset someday.
  • You know, it’s been 18 months and ’the column of dirty dishes.’ still hasn’t fallen over. MOMA hasn’t called to make an offer on it (yet), but the fact that it’s still standing is a success in its own right 🤷🏼‍♂️
  • [sneak preview.] i'm building an augmented reality iPhone app where you can walk around Los Angeles and view 15 digital "installations" that I've placed around the city just by pointing the app at them. This one is a total💩storm, called 'hollywood stars.' Of course, it also works with the stars of Michael Jackson and Bill Cosby. The app (label. LA) will launch later this month so you too can make it rain 💩. #StayTuned
  • I always hesitated before signing any of my work because [label.] felt too “expansive” for my own signature. And then I realized that my work made in this spirit was always meant to be stamped with the generic [label.] seal of approval and that feels so much better.

@labeldot